Motorcycle Market Comment 1st Quarter 2021

Early in 2020, forecast and predictions for the 2020 calendar year was gloomy with regards to motorcycle sales. Some leisure segments did do badly, but overall the year ended 1% down on 2019, largely as a result of booming commercial motorcycle sales. The 1st Quarter of 2021

2020 saw the year ending on 20 644 new units being retailed compared to 20 862 for 2019.

Whilst the increase in “commercial” was gratifying, the leisure segments experienced swings from as much as 22% growth to 38% decline, ending on an average of 15% down on 2019. The Quad/Utility segments experienced an overall decline of 9%, which is largely attributable to the lost opportunities created by COVID-19 as production schedules and supply chains were disrupted, creating a shortage of product.

Although insignificant in terms of volume, the SA Market has also seen some growth in electric motorcycles and 3 wheelers. Time will tell how the South African consumer reacts to this.

We are unable to comment on the used motorcycle market as monthly sales statistics are not available for all trading months of 2020. Anecdotal evidence suggests that used sales became stronger towards the end of the year, which is supported by the available statistics.

In conclusion, riding a motorcycle is one of the finest ways to practise social distancing and express and enjoy personal freedom. Everyone should try it.

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