What is AMID and what do we do?

The Association of Motorcycle Importers and Distributors (AMID) is the association of the official motorcycle industry in South Africa. It was founded in 1985 by Bruce Johnston and from the outset, existed to promote the interests of the motorcycle industry in South Africa.  Today the mandate remains very much the same, as AMID seeks to engage with various bodies on matters affecting motorcycling.  The Association lobbies government on issues regarding road safety, licensing and homologation.  Liaison with SANRAL some five years ago resulted in the acknowledgement that motorcycles should not be tolled in the same category as light motor vehicles and as a result the controversial Gauteng Freeway Improvement Project has made provision for motorcycles as a separate category of vehicle.  While the fairness of tolling in general must still be debated, this is an important precedent which should be rolled out to the rest of the country’s toll roads.

AMID is currently in discussion with the Gauteng Department of Roads and Transport with regard to the Gauteng 25-Year Integrated Transport Master Plan (ITMP25).  This plan will see a radical transformation of the transport landscape in the province, and AMID will work to ensure that motorcycles remain very much in the spotlight as a solution to congestion, urban mobility and carbon emissions.  Allied to this, AMID will shortly embark on a public awareness campaign to promote motorcycling as a cheap, efficient and fun way to get around.  The more motorcycles we have on the road, the more sense it makes for the authorities to acknowledge our choice of transport and to develop and support a safe environment in which to ride.

In short, AMID exists to promote motorcycling as well as see to the well-being and sustainability of the motorcycle industry in South Africa.